1. The Banner (Cover Image)
Your banner is the billboard for your personal brand. It should immediately tell visitors what you do and who you help.
Pro Tip: Keep the text on your banner centered or to the right, as your profile picture covers the bottom-left corner on desktop.
2. The Profile Picture
Use a clear, high-quality headshot with good lighting. A neutral or branded solid color background works best to make you pop.
3. The Headline
Don’t just list your job title. Use this formula:
- What you do
- Who you help
- Proof/Credibility
Example: “Helping SaaS founders scale to $10M ARR | Ex-VP Growth at Stripe | 50k+ Newsletter Subscribers”
4. The About Section
This is your sales letter. Structure it clearly:
- Hook: An attention-grabbing first sentence.
- The Problem: The pain points your target audience faces.
- The Solution: How you solve these problems.
- Social Proof: Results, numbers, testimonials.
- Call to Action: What they should do next (e.g., Book a call, subscribe to a newsletter).