Definition
Social Selling Index (SSI) is an internal LinkedIn metric (out of 100) that measures how effective you are at establishing your professional brand.
Why it matters
While the exact algorithmic impact is debated, many experts believe a higher SSI score correlates with better organic reach for your posts. It measures four components: establishing your professional brand, finding the right people, engaging with insights, and building relationships.
Check yours: You can check your current SSI score at any time by visiting
linkedin.com/sales/ssiwhile logged into your account.